The future of connected fashion

上一篇 / 下一篇  2017-05-05 16:37:34

Wearable technology is nothing new - activity trackers and smartwatches are now as ubiquitous as trainers and glasses. But what if it could soon be our clothing itself that has internet connectability?

In the not too distant future, it’s highly likely that our clothes will be almost as smart as our phonesNeo skin lab.

Well, imagine if when you put a jacket in the washing machine, a chip in the jacket automatically puts the machine on the right laundry setting, making life just that little bit easier.

Another function of scannable chips in clothing could be the ability to find out more information about the product, such as how it was designed, its sustainability and even a playlist made by the brand.

Internet-connected clothes are already being made but are yet to go mainstream.

One company leading the way is clothing care label manufacturer Avery Dennisonbull market, who have teamed up with fashion label Rochambeau and Evrthing to create a bomber jacket with a personalised QR code.

The code in the chip then gives the wearer a number of perks such as entry to exclusive clubs, special menus at certain restaurants and a ticket to Rochambeau’s next runway show.

Through smart connected devices in our homes, our shopping needs will be anticipated and taken care of. For example, before you’ve even realised you’ve run out of tights, your favourite online retailer has automatically re-ordered some new ones for you based on your repurchasing patterns and an estimation of the average life cycle of your tightsHong Kong itinerary.



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