Authory wants to help journalists raise their voices

上一篇 / 下一篇  2016-01-11 11:12:12

Journalists wanting a neat way to back up and showcase their writing should take a look at Authory: a new service that promises to save your work from tumbling into a digital abyss — i.e. being buried 10,000 leagues down, folded under the ceaseless deluge of new data, where few eyeballs stray Dedicated Private Cloud.The fee charging service also bakes in an email subscriber feature, meaning you can point your readers to your public Authory page where they can sign up to be emailed every time you post new articles.A third strand of the product, currently in development, is to bolt on social media analytics to give writers a low friction way to monitor how their stories are performing with audiences on the big social platforms.“In the future, you’ll receive a weekly email summary telling you exactly how many social interactions your articles from that week have generated on FB, Twitter and LinkedIn,” says founder and CEO Eric Hauch. “As a second step we plan to integrate the social media info in the UI in your Authory profile. You’ll then be able to sort articles by FB shares for example Hong Kong Cruise Terminal.”“We also continuously monitor your entire article archive for social media activity,” he adds. “So if an older article of your starts to gain traction again, we’ll also tell you in the Weekly Social Shares update.”The bootstrapping team behind Authory, which is mostly based in Germany, received a grant from Google’s European Digital News Initiative to develop their prototype but are now starting to take revenue from their first 100+ users.Hauch reckons tools for journalists is “an underdeveloped market” — even if, as he willingly concedes, it’s also a pretty niche market for a startup to focus on.“There are not many tools out there that are meant to be truly beneficial for journalists (and not a means to connect them to PR people, marketers etc. There are tons of those tools),” he argues. “I do this because I love quality journalism. And if recent (political) developments have shown one thing, it’s that we should pay more attention to the author of or the voice behind whatever ‘news’ we are reading.“At the end of the day, Authory is supposed to help with that: Make it easy for people to follow the voice behind an article. And that in turn might encourage more journalists to actually develop a strong voice that people would like to trust and follow office furniture.”In case that reference was too between the lines for you, Hauch is talking about combating the ‘fake news’ problem — by helping bona fide journalists raise their personal profile and have easy access to all their digital content.While he’s not a journalist himself, he says he has worked in the news industry — on the managerial side. He explains that idea for Authory came to him last year, after he noticed he was often missing articles by his “favorite journalists” — “because I simply didn’t visit the websites where they published often enough to always catch their newest piece”.“That was when I wondered why there was no simple ‘gateway’ between journalists and readers, an easy way for me as a reader to follow a journalist’s articles, regardless of where they are published (Twitter is really not good enough in that regard),” he tells TechCrunch, noting also that during research talking to writers he found many had another need: “They wanted an archive for themselves. Often they had some experience with past articles vanishing from the internet, moving behind paywalls etc.”“At that point I decided that we could probably build something that combines a solution for both issues. That’s why Authory now has the purpose of (a) keeping track of and backing up your articles and (b) keeping your readers updated via email. All with basically zero effort for you as a journalist.”






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